Customer Referral Marketing is a proven method of advertising. Referral Marketing is a systematic process that takes word of mouth business to its highest level.

Approx 80% of companies obtain 70% of their business through word of mouth from satisfied customers and contacts. Word of mouth is generally spontaneous and is achieved by businesses without any form of structured strategy.

Referral Marketing is a structured and systematic process that maximizes word of mouth potential. Referral marketing does this by encouraging, informing, promoting and rewarding customers and contacts to think and talk as much as possible about their supplier, their company, product and service and the value and benefit the supplier brings to them and people they know.

Referral marketing takes word of mouth from the spontaneous situation to a proactive and highly productive solution, where maximum referrals are generated due to professional customer focused strategies. Quoted from Wikipedia

Most big companies are still in the dark ages when it comes to networking. The procedures and results of referral marketing are not as easy to measure as cold-calling. Therefore, big companies stick to the old ways when training their sales staff. Someday, savvy people in corporate settings will catch on to this system. In the meantime, small businesses are leading the way in this networking technique. Quoted from: This e-mail address is being protected from spambots. You need JavaScript enabled to view it — called the "Father of Modern Networking" by CNN — is a New York Times bestselling author and author of Entrepreneur 's Networking Now  blog. He is the founder and chairman of BNI  the world's largest business networking organization.